21st June, 2023
Speciality Food Magazine defines it as ‘Christmas in July’ – the marketing phenomenon that sweeps through the Food & Drink industry every year; understanding the trend and behaviour changes that consumers are going through ready for the festive splurge. The Cost of Living Crisis plans to make the festive period even more competitive as consumers decide how to allocate their hard-earned and retained income.
Across the Summer Snowcase we will be providing F&D businesses with the opportunity to learn about the festive trends for 2023 and beyond, and the steps that must be in place to ensure a successful campaign, including:
Ingredient and Product Trends
Consumer Behaviour Changes
Social Media Campaigns
Production and Distribution Planning
The Summer Snowcase provides F&D businesses with the opportunity to ‘Snowcase’ or launch their seasonal campaign.
Following this comprehensive workshop, we will then celebrate the achievements of the Broadland Food Innovation Centre, hearing from a panel of project beneficiaries, and understanding what has been accomplished through the project, and what we will continue to do for businesses.
Finally, the Summer Snowcase evening is open to all. Network with other local Food & Drink businesses, local authorities, and project stakeholders, including our resident businesses based at Broadland Food Innovation Centre.
As always at our events, food will be served.
We look forward to seeing you and celebrating with us.
12:00 - 12:30
Arrival for F&D Businesses
Arrival for those F&D businesses booked onto the workshop.
12:30 - 15:30
Festive Trends F&D Workshop
Learn about: ingredient and product trends, consumer behaviour changes, social media campaigns and production and distribution planning.
15:30 - 15:45
The arrival of Other Attendees
The arrival of those not attending the workshop.
15:45 - 16:15
Panel with Project Beneficiaries
The panel of project beneficiaries will give you an understanding of what has been accomplished through the project, and what we will continue to do for businesses.
16:15 - 16:45
Centre Businesses Snowcase
Help us to celebrate the achievements of the project and learn about the businesses within the Centre.
16:45 - 18:30
Networking with Live Music
Network with other local Food & Drink businesses, local authorities, and project stakeholders, including our resident businesses based at Broadland Food Innovation Centre.