Backing your ambition

Welcome to this exceptional opportunity to accelerate the success of your food or drink business.

We will champion your business, help you with expertise, and you’ll be in good company!

Innovation Centre

The Broadland Food Innovation Centre for food and drink SMEs and start-ups is offering the optimum environment for innovation and growth, combining bespoke facilities, support and cluster membership. Expect to grow and thrive.

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Innovation Support

The experienced business growth team is providing bespoke advice and guidance for food and drink start-ups and SMES which includes access to specialist consultants.  Expect bespoke expertise.

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Innovation Cluster

This emerging cluster in Norfolk and Suffolk is linking organisations interested in the commercial benefits of food innovation and in the future of food. Expect to meet people who will make the difference.

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Since 2021, the University of East Anglia (UEA) has been building a growing Food and Drink Innovation Cluster in Norfolk and Suffolk. It connects food and drink producers, suppliers and researchers and promotes knowledge exchange, collaboration and innovation.

The cluster is part of a wider project, working with Hethel Innovation who have developed an Innovation Support Programme to help guide food and drink SMEs and startups to market; removing barriers, avoiding pitfalls, and opening doors for businesses.

The Broadland Food Innovation Centre, which opened in September 2022, has been designed to meet both sustainable development criteria and British Retail Consortium requirements, providing a home for food and drink businesses who require food grade premises to accelerate their growth plans.


Our Events

Jun 13
On Site

How to: work with influencers to increase brand awareness

13th June, 2023

Join us in this workshop to understand how to work with influencers to increase your brand awareness and build a loyal audience

Jun 15
On Site

Exporting overseas: top tips to expand your food and drink business

15th June, 2023

Exporting overseas: top tips to expand your food and drink business

Jun 21
On Site

The Summer Snowcase

21st June, 2023

Celebrate the Summer Solstice with a festive trends workshop, evening networking and meet our resident businesses.

Meet the Team

Meet the people behind Innovation Support and the Food Innovation Cluster – we are here to help you. Get in touch!

Jordan Sharman

ERDF Project Manager

Nick Smith

ERDF Food Business Advisor

Alex Larter

Food Innovation Cluster Manager

Charlotte Beach

Marketing & Events Coordinator

Celia Holt

Food Advisor

Laura Triana Africano

Marketing & Events Graduate Intern

Martin Burchett

Relationship & Project Administrator

With support from

European Union - European Regional Development Fund logo

© 2023 - Broadland District Council and South Norfolk Council