Backing ambition

A place for food and drink entrepreneurs, and buyers seeking new ideas.

The compelling combination of Centre, Support and Community has proved to be an effective model, helping food and drink innovators scale up their operations and secure their commercial futures. 


Designed purely for food and drink businesses, this Centre, close to Norwich, offers bespoke units. You can move in long-term and run your business on-site or hire kitchens and meeting rooms by for a few hours. The Centre’s welcoming team will look after you.    

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Nick heads the support service providing expert advice on strategy, success planning, grants and research resources. You don’t have to be based here either, to benefit from this valuable touchstone. Get in touch to find out about qualifying for support.

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This emerging cluster in Norfolk and Suffolk is linking organisations interested in the commercial benefits of food innovation and in the future of food. Expect to meet people who will make the difference.

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Working together

Broadland District Council and New Anglia Local Enterprise Partnership ensure the continuity of project with Hethel Innovation running the expert Innovation Support services and managing the bespoke food-grade facilities.

The University of East Anglia continues to develop and expanding the Food and Drink Cluster, rebranded as the Tastebuds Collective in 2024, with support and funding from Broadland District Council.

Broadland Food Innovation Centre partner logos.

With support from

European Union - European Regional Development Fund logo

© 2024 - Broadland District Council and South Norfolk Council