Innovation Support

Support from us means sound decisions for you. If you're making growth decisions for your small food or drink business, you could be eligible for bespoke advice, insights and expertise

Could you benefit from 12 hours of funded innovation support? When you're growing your small food business, the decision making never stops. We recognise that the challenge is knowing how to make the right decision at the right time. Do you have all the skills, knowledge and market information you need?

The purpose of this funded service is to help you make those sound decisions that lead to good results. It's delivered by Hethel Innovation and forms one part of the whole Broadland Food Innovation Centre project. Eligible businesses will access a minimum of 12 hours of funded support. Eligible means you could be starting from scratch or have been established for a number of years.

You may be eligible for free business support, fill in a simple form to find out...

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Meet Our Members

We're delighted to be able to support so many innovative Food & Drink businesses in the East of England. Here are a few words from some of them.

Angie Lester


Speciality Coffee Roaster

"I thought the sessions were clearly structured and have given me an excellent foundation… Thanks once again.”

Ewan Phillips

And It Has

Food Allergy Platform

"I have really benefitted from this programme. Nick, Alex and Gabby have been really supportive, enthusiastic and encouraging with our work to improve the experience of customers eating out safely and the up skilling of Front of House and Kitchen teams."

Joe Hill

One Planet Pizza

Pizza Manufacturer

The Broadland Food Innovation Team helped secure us a valuable piece of market research and insights work with a leading UK agency. Without their support this is something we couldn’t afford as a small local business. These insights have helped us stay up to date with our competitors and secure key meetings with several of the UK’s largest retailers. We couldn’t have asked for better support – great communication, speedy delivery and continuous care and support!

Katrina Ajomale


Handmade, Artisan Crumpets

The Innovation Support team have been very supportive and easy to work with. They have taken the time to understand my business and the challenges I face and helped me find some simple and logical solutions. I would never have been able to afford this kind of expert advice if I’d approached a business consultant. I really valued that they helped me identify some opportunities for new product development and new sales opportunities including the wedding catering market

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Meet the Team

Nick Smith

ERDF Food Business Advisor

Celia Holt

Food Advisor

View all Team Members